Rely-on me: your partner in growth

The power of experience, trust, and connection. 

My name is Rob Branje, founder of RE-LION BV. With over 16 years of experience in the dairy and food industry, I have worked in a variety of commercial and strategic roles, including as the commercial lead of a dairy production facility in the Netherlands.

In these roles, I have developed numerous products, built distribution networks, and worked with customers and partners across Western Europe as well as international markets, including Asia, the Middle East, and the Dutch Caribbean.

Today, I use this experience to make a real difference together with ambitious entrepreneurs, brands, and producers. I draw energy from bringing people and ideas together, shaping strong concepts, and building sustainable growth, guided by personal commitment and a long-term vision.

Truly understanding your partners to achieve success together

The most important lesson I've learned is that success isn't just about having the right product or the knowledge you possess. It's about connecting with the right people and building long-lasting relationships, potentially even friendships. 

By truly understanding partners, knowing what drives them, and working together based on trust, the foundation for long-term success is created. That is my approach.

Strength, courage, leadership, and reliability

The lion symbolizes strength, courage, leadership, and reliability. Not only as an animal, but also figuratively: someone with a lion's heart is courageous, steadfast, and reliable (bron: Dikke Van Dale). 

This is exactly what I stand for with RE-LION: 

• LION represents strength, courage, leadership, and trust.
• RELY ON represents reliability, entrepreneurship, and responsibility. 

These are exactly the qualities needed to successfully build the future together.

It is from this conviction that I founded RE-LION BV.

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