Specialist in Dairy and Sport Nutrition

My expertise focuses deliberately on sports nutrition, dairy, plant-based drinks, and functional beverages. These are categories where my experience, personal interests, and international network converge, and where there are countless opportunities to capitalize on trends like health, convenience, and functional foods.

Thanks to years of practical experience, I understand not only the consumer products but also the complex production chains and associated dynamics, regulations, and commercial realities within these segments.

Sport Nutrition

Dairy

Functional Drinks

Plant Based

Sport Nutrition

Sports nutrition is an innovative and growing category, where performance, health and lifestyle converge.

Experience with functional sports nutrition for performance, recovery, and health
Knowledge of retail and specialized sports channels
Strong network of manufacturers and distributors
Focus on scalable concepts with clear positioning

Product Type:

Protein Bars
Protein Powders
Protein Shakes
Collageen, Creatine and Pre-workouts
Supplements
Meal Replacers

Dairy

Dairy forms the foundation of my professional background. From traditional basic dairy products and sustainable certifications such as organic, pasture-raised milk, or local initiatives, to innovative applications and specific packaging options.

Extensive experience with private label and branded dairy products
Insight into international dairy markets and the complex supply chain
Experience with retail listings and brand development, both in the Netherlands and internationally
Knowledge of both traditional and innovative dairy concepts

Product Type:

Sustainable Milk
Barista milk
Ice Coffee & Milk Tea
Milkshake & Kids milk
Other dairy products (butter, yoghurts, cheese and powders)

Functional Drinks

Functional beverages are rapidly gaining ground due to changing consumer behavior. This is particularly true for drinks with added value, such as proteins, functional ingredients, and specific health positioning. My strength lies in concept development and market introduction.

Focus on protein-rich and functional beverages
Experience with product development and market introduction
Strong in translating trends into commercial concepts
Suitable for retail, on-the-go, and sports channels

Product Type:

Energy drinks
Focus drinks
Vitamin waters
Clear protein drinks

Plant Based

Plant-based drinks represent a growing and highly relevant category, driven by health, sustainability, and changing consumer preferences. From flexitarians to athletes and health-conscious consumers, plant-based alternatives have become mainstream.

Extensive experience with plant-based raw materials
In-depth knowledge of dairy alternatives and functional ingredients
Strong network of global producers and ingredient suppliers
Focus on scalable concepts with commercial viability

Product Type:

Plant-based drinks (oat, soy, almond, coconut)
High-protein plant-based shakes
Barista & (ice) coffee concepts
Meal replacements & lifestyle products

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