Your specialist in dairy and sports nutrition

Connecting people, opportunities, and markets.

RE-LION supports brands and businesses in successfully developing, scaling, and marketing dairy, sports nutrition, and functional drinks. From an innovative idea to international distribution, with one committed partner you can rely on.

Your specialist in dairy, sports nutrition, and functional drinks. With extensive commercial experience in the food industry, I help start-ups, scale-ups, and established brands achieve sustainable growth—from sourcing and product development to successful market launch and distribution, from the Netherlands to international markets.

Our added value

RE-LION supports companies with practical knowledge, market insights, and a proven network. Tailored to the needs and wishes of companies in every phase of growth, this can range from an integrated approach from sourcing and development to distribution, or within individual services for commercial support.

Match Making

R&D Support

Distribution

Partnership

Why RE-LION

Our expertises

From idea
to impact

RE-LION guides companies that want to grow from an idea, pilot, or existing product to a successful launch in international markets. I help you take the right steps in the right order to launch in retail, wholesale, or specialized channels.

Strong network,
proven results

Through years of experience in private label, retail, and brand distribution, I have an international network of manufacturers, importers, and distributors. My strength lies in connecting people by identifying opportunities and capitalizing on them together.

Personal
and committed

As a committed partner in a flat organization, we connect strategy to execution. An open and transparent collaboration where brainstorming, connecting, and taking action are central.

Our successes

Our approach

"My collaboration with RE-LION has been fantastic. A dedicated partner, excellent communication, and fantastic results. Rob is committed not only professionally but also personally! He immerses himself in our culture and adapts wonderfully."

Neery Peng

Owner Choicy Ltd | Distributor China

“Rob has supported the launch of Organic milk in the United Arabic Emirates and is always willing to help answer questions and support our business. He is also a good partner for bringing innovative ideas into our market”

Hamid Khadri

Owner Ibsons Ltd | Distributor UAE

“RE-LION is our MAXI hero in the Benelux! He is an expert in the Dutch market, our partner in building nationwide distribution, and a key driver in establishing Maxi Nutrition as the sports brand in the Netherlands!”

Tim Stenger

Export Director | Healthy Nutrition Company Germany